1. Find the task your students repeat at work
Look at the questions your students and members ask when they put your teaching into practice. Find a task they do repeatedly: calculating a tax plan, editing an episode, preparing a report or checking a note.
Write down what they start with, the steps they follow and what they need at the end. A clear task gives you a concrete product idea: software takes the starting information and does the work your teaching explains.
2. Check what they already pay to get done
Ask your audience how they do that task now and what they pay for tools, templates or help with it. Find out how often the task comes up and what makes the current approach difficult.
Use the products they already buy from you as part of that conversation. A course purchase shows interest in learning the work; ask directly what they would pay for software that does it.
3. Look at educators selling software in their field
Colin Gray of The Podcast Host has taught podcasting for 15+ years. Alitu records, cleans and edits an episode in about 20 minutes, with hosting built in. The teaching and the software serve the same job: producing a podcast.
Kaushal Agarwal in India has GST courses and a paid membership serving 45,000+ tax practitioners. TaxByKK.ai is an AI GST assistant for day-to-day GST and notice questions. Dr. Jackie Meyer, CPA, teaches tax planning to tax professionals and sells TaxPlanIQ tax-planning software.
Amy Hooke of The Savvy Bookkeeper in Australia has a Bookkeeping Business Membership. ProfitIQ is a benchmarking tool scoring how profitable and scalable a bookkeeping practice is. Winnie Jayne teaches bookkeepers and sells LedgerClean cleanup software.
Marisha Mets teaches speech-language pathologists and sells SLP Now therapy-planning membership/software. Dr. Jeremy Sharp, of The Testing Psychologist podcast, sells Reverb report-writing software. These educators sell tools for the professional work their audiences do.
4. Give the course and the software different jobs
Your course teaches the method and the decisions behind it. The software performs a task within that method, such as a calculation, a plan or a draft. Define the result the tool produces rather than asking it to contain every lesson.
If you are considering an AI tool for your course, describe the work before choosing the technology. For example, ePREV's Frederico Martins in Brazil has trained 19,000+ social-security lawyers. ELOY IA is an AI assistant for INSS case work that reads a client's benefit history and drafts paperwork.
5. Decide who will build, run and support it
Selling software involves more than getting an app built. Someone needs to host it, maintain it and answer customer support tickets. Decide who will do that work as you plan to add software to your course business.
Hiring a developer means commissioning a build and arranging the product's ongoing operation. A no-code app builder gives you tools to assemble it yourself. FluentMint is a partnership in which we design, build, brand, host, maintain and support the software.
6. Bring your audience knowledge to FluentMint
FluentMint partners with course creators, educators, coaches and community owners who already sell to working professionals. Tell us who your audience is and what they struggle with; if the fit is there, we scope the build together at our cost.
You pay €0 to build, run and license. No upfront cost, no software fees. Ever. You keep 50% of every sale, upsells included, for the life of the customer.
You spread the word to your audience while we handle maintenance and support tickets. Your course creator software income comes from selling a tool next to the teaching your audience already buys.
Kash handles partnerships, Simona handles operations and customer support, and Shikher handles product and engineering. No account managers. Email [email protected] or call or WhatsApp +351 920 833 830 to talk about the work your audience needs done.
Questions
Do I need to turn every lesson into a feature?
Start with a repeat task your audience does in the job you teach. Define the information they start with and the result they need, then scope software that does that task.
Is this passive income for educators?
Your role is to bring your audience knowledge and spread the word about the software. FluentMint handles building, hosting, maintenance and support, and you keep 50% of every sale, upsells included, for the life of the customer.
How much does a FluentMint partnership cost?
€0 to build, run and license. No upfront cost, no software fees. Ever. Tell us about your audience; if the fit is there, we scope the build at our cost.